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Storytelling: Do It Well Or Suffer A Smiting

Storytelling matters everywhere in the media – no matter how “serious” your job is.  That said, we tend to forget that storytelling is a matter of degrees: there’s a difference between simply relaying an already-interesting story and painting a...

Why Advertisers Need To Adapt To The Jetsons Future

The advertising business is finding out what the rest of the media-industrial complex learned long ago: you can’t fight city hall. Or, in Jetsons Future terms, now that content options are somewhere between plentiful and functionally infinite, showbiz is like...

Are You Telling ALL The Right Stories?

As entertainment professionals, we tell stories all the time. We spend most of our time thinking about the stories we’re going to tell to our fans, to the people who watch, listen to, or read the stories we create. We tend to spend less time thinking about all...

Content Is Important, Relationships Are More Important

In entertainment, we like to talk about how we make “content”, and technically, that’s what we do. After all, content is a business word, and we’re in show business. The problem is that “content” is a totally non-emotional word, and...