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Why Advertisers Need To Adapt To The Jetsons Future

The advertising business is finding out what the rest of the media-industrial complex learned long ago: you can’t fight city hall. Or, in Jetsons Future terms, now that content options are somewhere between plentiful and functionally infinite, showbiz is like...

Are You Telling ALL The Right Stories?

As entertainment professionals, we tell stories all the time. We spend most of our time thinking about the stories we’re going to tell to our fans, to the people who watch, listen to, or read the stories we create. We tend to spend less time thinking about all...

Content Is Important, Relationships Are More Important

In entertainment, we like to talk about how we make “content”, and technically, that’s what we do. After all, content is a business word, and we’re in show business. The problem is that “content” is a totally non-emotional word, and...

You Don’t Have To Steal This Book

  If you like reading my thoughts on the future of media and entertainment, you’ll also be reasonably fond of the book I’ve written.  Better still, you’ve got a few days to get it for free. Yep, unlike my cousin Abbie Hoffman, who I’m not...