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Storytelling: Do It Well Or Suffer A Smiting

Storytelling matters everywhere in the media – no matter how “serious” your job is.  That said, we tend to forget that storytelling is a matter of degrees: there’s a difference between simply relaying an already-interesting story and painting a...

Why Advertisers Need To Adapt To The Jetsons Future

The advertising business is finding out what the rest of the media-industrial complex learned long ago: you can’t fight city hall. Or, in Jetsons Future terms, now that content options are somewhere between plentiful and functionally infinite, showbiz is like...

Content Is Important, Relationships Are More Important

In entertainment, we like to talk about how we make “content”, and technically, that’s what we do. After all, content is a business word, and we’re in show business. The problem is that “content” is a totally non-emotional word, and...

You Don’t Have To Steal This Book

  If you like reading my thoughts on the future of media and entertainment, you’ll also be reasonably fond of the book I’ve written.  Better still, you’ve got a few days to get it for free. Yep, unlike my cousin Abbie Hoffman, who I’m not...