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Memo To Radio: Your Mortal Enemy Is Now Your BFF

Cliché alert: radio’s been…please, stop me before I use the d-word…disrupted. (And if you think I’m now filled with self-loathing for using the word-that-should-have-jumped-the-shark-five-years-ago, you’re probably right.) That said, I’d like...

Mad Scientists Make Major Media Magic

Let’s talk about one of my favorite types of people: mad scientists. In an era of massive change in entertainment and media, it is the crazed experimenters who will develop successful products, and you don’t have to be one solitary scientist sitting in...

The Great Ad Blocking Freakout Of ’15

On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...