I want you to listen to the best audio commercial I’ve ever heard. Two big shocks: there’s a twist, and I’m using the spot to make a point. The twist? The spot is two minutes long. The point? Let’s start with a small piece of this...
This isn’t a story about politics; it’s a story about messaging. In particular, it’s about how (and where) you communicate your message in 2018. Quick disclaimer: exactly nothing I’m saying here is intended to be a broadside at any political...
Cliché alert: radio’s been…please, stop me before I use the d-word…disrupted. (And if you think I’m now filled with self-loathing for using the word-that-should-have-jumped-the-shark-five-years-ago, you’re probably right.) That said, I’d like...
Sometimes, one little piece of something bigger jumps out at you. This morning, I was reading a post about “radio’s digital future” from Fred Jacobs’ always interesting blog, and one thing made me want to smack my forehead. (Actually, it made...
Goodbye old friend Incredibly sad. That’s what a good goodbye should feel like. Seriously. I’ve already shared my thoughts about the death of a media brand that I’ve loved and loved being part of. I’m writing this a couple hours after the 1pm...
