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20/20 Vision For 2019: It’s All About Survival Of The Fervent

Welcome to the new year! Oh, and since we’re less than 365 days away from a year of lame 20/20 references, I thought you and I should get the pun party started early while taking a look at where we’re at in The Jetsons Future. My radio friends will enjoy...

Even In Showbiz, “It” Isn’t Everything

It’s funny how timing works. I’ve spent a lot of time lately discussing the “it” factor in a few different places, and up popped Steve Reynolds’ excellent thoughts on the subject on the Jacobs Media blog. I want to talk to you about it...

Cynicism & Down Vests

Who better than the least fashionable human being you know to connect the dots between distrust of the media and clothing, specifically down vests? Don’t think I can do it? Let’s go. We begin with a shocking headline: Media Study Finds Rampant Listener...

The Best Audio Spot I’ve Ever Heard

I want you to listen to the best audio commercial I’ve ever heard. Two big shocks: there’s a twist, and I’m using the spot to make a point. The twist? The spot is two minutes long. The point? Let’s start with a small piece of this...

Messaging Gone Bad & The Curious Case Of Antonio Villaraigosa

This isn’t a story about politics; it’s a story about messaging. In particular, it’s about how (and where) you communicate your message in 2018. Quick disclaimer: exactly nothing I’m saying here is intended to be a broadside at any political...