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You Don’t Have To Steal This Book

  If you like reading my thoughts on the future of media and entertainment, you’ll also be reasonably fond of the book I’ve written.  Better still, you’ve got a few days to get it for free. Yep, unlike my cousin Abbie Hoffman, who I’m not...

Mad Scientists Make Major Media Magic

Let’s talk about one of my favorite types of people: mad scientists. In an era of massive change in entertainment and media, it is the crazed experimenters who will develop successful products, and you don’t have to be one solitary scientist sitting in...

The Great Ad Blocking Freakout Of ’15

On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...

Responsive Video Production: It’s About To Be A Thing

Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...