Sep 28, 2015
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Aug 18, 2014
Media convergence: it’s a trip through the looking glass for everyone and everything associated with entertainment and media, including advertisers. What used to be important is becoming less and less so every day. Rushing into the vacuum that used to be filled...
