20+ years ago, the great Jack Trout wrote a book called “Differentiate Or Die: Survival In Our Era Of Killer Competition.” Six years after his passing, the competition ain’t getting any less killer. In other news, podcasting is, apparently, passéing...
One of the more remarkable things I’ve read lately is a piece that showed up in the New York Times last week in which Dean Baquet, the Times’ Executive Editor, answers questions from readers about changes to the way The Gray Lady is restructuring her...
Mar 7, 2017
A friend of mine sent me this incredibly entertaining Rolling Stone piece called “The Slow Death of the Great Wrestling Promo“. You should read it. Of course, you didn’t take your mother’s advice to eat your vegetables when you were growing up,...
Storytelling matters everywhere in the media – no matter how “serious” your job is. That said, we tend to forget that storytelling is a matter of degrees: there’s a difference between simply relaying an already-interesting story and painting a...
The advertising business is finding out what the rest of the media-industrial complex learned long ago: you can’t fight city hall. Or, in Jetsons Future terms, now that content options are somewhere between plentiful and functionally infinite, showbiz is like...
