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Engagement 101: The Boss Answers To The Fans

One of the more remarkable things I’ve read lately is a piece that showed up in the New York Times last week in which Dean Baquet, the Times’ Executive Editor, answers questions from readers about changes to the way The Gray Lady is restructuring her...

A friend of mine sent me this incredibly entertaining Rolling Stone piece called “The Slow Death of the Great Wrestling Promo“. You should read it. Of course, you didn’t take your mother’s advice to eat your vegetables when you were growing up,...

Storytelling: Do It Well Or Suffer A Smiting

Storytelling matters everywhere in the media – no matter how “serious” your job is.  That said, we tend to forget that storytelling is a matter of degrees: there’s a difference between simply relaying an already-interesting story and painting a...

Why Advertisers Need To Adapt To The Jetsons Future

The advertising business is finding out what the rest of the media-industrial complex learned long ago: you can’t fight city hall. Or, in Jetsons Future terms, now that content options are somewhere between plentiful and functionally infinite, showbiz is like...