Sep 28, 2015
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Mar 26, 2015
How’s that for a ridiculous, allegedly attention-grabbing headline? The 21 year-old woman in question is the erstwhile Sunshine Girl of YouTube fame. She’s now making the move from video into… …wait for it… …print. Yep, the media...
Oct 1, 2014
The same basic issue is affecting television and radio, film and print. We’re living in the era of media convergence. We’re living in an era when all media is converging into one entity. Further, delivery systems are converging – instead of printed...
