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The Best Audio Spot I’ve Ever Heard

I want you to listen to the best audio commercial I’ve ever heard. Two big shocks: there’s a twist, and I’m using the spot to make a point. The twist? The spot is two minutes long. The point? Let’s start with a small piece of this...

Messaging Gone Bad & The Curious Case Of Antonio Villaraigosa

This isn’t a story about politics; it’s a story about messaging. In particular, it’s about how (and where) you communicate your message in 2018. Quick disclaimer: exactly nothing I’m saying here is intended to be a broadside at any political...

Memo To Radio: Your Mortal Enemy Is Now Your BFF

Cliché alert: radio’s been…please, stop me before I use the d-word…disrupted. (And if you think I’m now filled with self-loathing for using the word-that-should-have-jumped-the-shark-five-years-ago, you’re probably right.) That said, I’d like...

Radio Needs To Go Over The Top

Sometimes, one little piece of something bigger jumps out at you. This morning, I was reading a post about “radio’s digital future” from Fred Jacobs’ always interesting blog, and one thing made me want to smack my forehead. (Actually, it made...

A Good Goodbye Should Feel Heartbreaking

Goodbye old friend Incredibly sad. That’s what a good goodbye should feel like. Seriously. I’ve already shared my thoughts about the death of a media brand that I’ve loved and loved being part of. I’m writing this a couple hours after the 1pm...