Spoiler alert: the news here is good. No, actually, it’s great. Revolutions can be scary, and yes, lots of traditional structures get torn down during revolutions, but new structures spring up, and the ones that are springing up as we begin 2016 are very...
This week’s new leap across media boundaries is an Evel Knievel-sized jump. The New York Times is moving into virtual reality storytelling. I don’t know about you, but I’m both floored and not the least bit surprised. For a while, I’ve been...
On the off chance you like your payoff up front, here it is: ads are exactly like every other form of content. When your audience loves the content, all is ducky. When they don’t, they avoid that content like the plague. It’s been a remarkable few weeks...
Planning on shooting video, in particular short-form video, including advertising? Are you shooting (a) horizontally or (b) vertically? The only correct answer to this seemingly silly question is (c) all of the above. As summer draws to a close, we return to...
When Apple announced Beats 1℠, a live “radio station”, I had two instantaneous reactions: Really? The rest of radio is narrowing its focus, and Apple is targeting the entire planet with one “radio station”, and I can’t wait to see how...
